Post by account_disabled on Dec 25, 2023 0:52:52 GMT -6
Get the most out of your content with our content audit e-book including a free content audit template. Click here and download! TABLE OF CONTENTS What is an SEO strategy? An SEO strategy refers to the method of designing, optimizing and changing a website such as a blog using SEO so that it best meets the desired standards of search engines such as Google. Which methods are successful changes regularly as search engines update their definitions of what constitutes good SEO. However, it can be clearly seen that the trend towards the highest possible keyword density is decreasing.
In the worst case, you will only achieve so-called keyword stuffing , which has significant negative consequences on the ranking of your website and, in the worst case, leads to Phone Number List exclusion from indexing . Instead, you should make it a point to consider long-tail keywords, as users primarily terms. Defining different topics for a website represents the basis for a so-called topic cluster strategy . This includes various, overarching topics that consist of a large number of individual keywords. On the second level are subtopics, which in turn are represented by long-tail keywords.
The appropriate structuring gives you clarity and an overview of your content, while your customers can find topics that are relevant to them. What does an SEO strategy consist of? First of all, there is no one universal SEO strategy. Development always depends on the individual characteristics and goals of your company as well as the behavioral patterns of your target group. Once you know which needs should be taken into account on both sides, you can start planning and creating an SEO strategy. This basically consists of the following four pillars , the content of which can vary from company to company.
In the worst case, you will only achieve so-called keyword stuffing , which has significant negative consequences on the ranking of your website and, in the worst case, leads to Phone Number List exclusion from indexing . Instead, you should make it a point to consider long-tail keywords, as users primarily terms. Defining different topics for a website represents the basis for a so-called topic cluster strategy . This includes various, overarching topics that consist of a large number of individual keywords. On the second level are subtopics, which in turn are represented by long-tail keywords.
The appropriate structuring gives you clarity and an overview of your content, while your customers can find topics that are relevant to them. What does an SEO strategy consist of? First of all, there is no one universal SEO strategy. Development always depends on the individual characteristics and goals of your company as well as the behavioral patterns of your target group. Once you know which needs should be taken into account on both sides, you can start planning and creating an SEO strategy. This basically consists of the following four pillars , the content of which can vary from company to company.