Post by account_disabled on Dec 27, 2023 1:49:13 GMT -6
A marketing plan model, where we will direct readers with the main factors to make a successful plan. Watch below. Marketing plan The marketing plan is a document that guides the strategic actions that must be taken to achieve a certain marketing objective. That plan can be about the company's brand, product or service. The marketing mix and the marketing plan The marketing mix is made up of five fundamental elements for carrying out any of the planning tasks and actions. It must be taken into account at each of the stages. It is also known as the p's of marketing, and we list each of them below. Product Your product can be a tangible good products such as household utensils, books, computers, etc.
or intangible services such as transportation, advertising Special Data agencies , telecommunications, among others. Whatever the nature of your product , it must always solve the consumer's problems and/or meet their needs. In this sector, benefits such as guarantee, free shipping, differentiated packaging or free installation are also offered. Price The price is defined by the value that your audience or service has for the consumer. Normally, it varies during execution, but it is necessary to determine what the value will be in the planning stage. Generally, a good price is one that covers the investment costs and brings a satisfactory return to the company.
It must also be similar to other products available on the market, making it competitive. Square The place refers to the operational system by which your product reaches the consumer. You can have points of sale in some locations, offer services at home or have a virtual business. It also refers to the location, structure, means of distribution and even relationships with suppliers, representatives, retailers and distributors. Promotion Promotion refers to the means of influencing consumption of your product. That is, how you will encourage the purchase momentum, generating demand for what you sell. It is connected to the communication channels with the consumer.
or intangible services such as transportation, advertising Special Data agencies , telecommunications, among others. Whatever the nature of your product , it must always solve the consumer's problems and/or meet their needs. In this sector, benefits such as guarantee, free shipping, differentiated packaging or free installation are also offered. Price The price is defined by the value that your audience or service has for the consumer. Normally, it varies during execution, but it is necessary to determine what the value will be in the planning stage. Generally, a good price is one that covers the investment costs and brings a satisfactory return to the company.
It must also be similar to other products available on the market, making it competitive. Square The place refers to the operational system by which your product reaches the consumer. You can have points of sale in some locations, offer services at home or have a virtual business. It also refers to the location, structure, means of distribution and even relationships with suppliers, representatives, retailers and distributors. Promotion Promotion refers to the means of influencing consumption of your product. That is, how you will encourage the purchase momentum, generating demand for what you sell. It is connected to the communication channels with the consumer.