Post by account_disabled on Jan 23, 2024 4:14:33 GMT -6
Questions immediately arise: what is their secret? What has to be done? Many answers can be given, but let's focus on one specific one, namely, the trend in SMM in recent years - gamification. Let's consider what it is, why it is used, and find out how effectively it works. Content What is gamification? Why does gamification work? What are the results of gamification implementation? Who does gamification work for? Types of gamification Contests and raffles Tests Poll Mini-games Quests What is gamification? Social media gamification is a promotion tool that uses game elements to engage users. The bottom line is that it is necessary to form two-way communication between users and the account, that is, to use techniques that can receive feedback from subscribers. Why does gamification work? There are several reasons for this and all of them are easily explained.
Biology . It has recently been proven that games provoke C Level Executive List the release of dopamine in the brain, which creates in people a feeling of excitement and satisfaction from the anticipation of a reward for victory. And here it is very important to understand the difference: this hormone gives only the promise of happiness, not happiness itself. And these are completely different things . However, for many people, the process of the game brings even more pleasure than its result. It is dopamine that encourages people to actively participate in games. Excitement, uncertainty, competition make people to the maximum to perform the necessary actions in order to receive a reward. Psychology . On average, people spend 2.5 hours a day on social networks . It no longer makes sense to hide that we have become dependent on them. But why? What drives us to spend so much time just scrolling through the feed and looking at stories? There are several reasons: the need for socialization, self-expression, escape from everyday life, receiving emotions and others.
The work of gamification is based on solving these problems. But that's not even the most important thing! Games give the user the opportunity to feel not just an observer, but to become a participant! This means not just scrolling or flipping, but performing various actions and being their initiator. What are the results of gamification implementation? Gamification became popular and entered the SMM trends for a reason, but for its main advantages. Free promotion . Game content quickly attracts attention: it is saved, commented on, liked, shared. The smart feed algorithm simply cannot miss such posts with a lot of interactions. They go directly to recommendations, thereby expanding the circle of users who will see them. Gamification not only increases engagement rates, but also attracts new customers and followers, as a study by technology company Snipp shows: Gamification increases engagement metrics by 100-150%. As a result of the implementation of gamification, online activity of customers increases by 68%, and brand content starts to be shared on social networks by 22% more often. Brand recognition can increase by 15% as a result of implementing gamification.
Biology . It has recently been proven that games provoke C Level Executive List the release of dopamine in the brain, which creates in people a feeling of excitement and satisfaction from the anticipation of a reward for victory. And here it is very important to understand the difference: this hormone gives only the promise of happiness, not happiness itself. And these are completely different things . However, for many people, the process of the game brings even more pleasure than its result. It is dopamine that encourages people to actively participate in games. Excitement, uncertainty, competition make people to the maximum to perform the necessary actions in order to receive a reward. Psychology . On average, people spend 2.5 hours a day on social networks . It no longer makes sense to hide that we have become dependent on them. But why? What drives us to spend so much time just scrolling through the feed and looking at stories? There are several reasons: the need for socialization, self-expression, escape from everyday life, receiving emotions and others.
The work of gamification is based on solving these problems. But that's not even the most important thing! Games give the user the opportunity to feel not just an observer, but to become a participant! This means not just scrolling or flipping, but performing various actions and being their initiator. What are the results of gamification implementation? Gamification became popular and entered the SMM trends for a reason, but for its main advantages. Free promotion . Game content quickly attracts attention: it is saved, commented on, liked, shared. The smart feed algorithm simply cannot miss such posts with a lot of interactions. They go directly to recommendations, thereby expanding the circle of users who will see them. Gamification not only increases engagement rates, but also attracts new customers and followers, as a study by technology company Snipp shows: Gamification increases engagement metrics by 100-150%. As a result of the implementation of gamification, online activity of customers increases by 68%, and brand content starts to be shared on social networks by 22% more often. Brand recognition can increase by 15% as a result of implementing gamification.