Post by account_disabled on Apr 30, 2024 4:16:00 GMT -6
When talking about communicating your sustainable commitment to your stakeholders in the appropriate way and motivating them to get involved in a participatory way, it is very common to hear that the topic must become something really interesting, and even sexy; a task that is said to be easy, but in fact is extremely complicated, since unfortunately, global warming, energy saving, and volunteer work are not things that are inherently attractive. So, how do you make them irresistible?
In a TriplePundit article , Sandra Stewart assures that although it is not necessary to plague the sustainability of models in sexy underwear, it is necessary to make them attractive, so she proposes some keys to achieve this.
1. Humor
It is one of the most attractive and viral qualities Nepal WhatsApp Number List in marketing, why not invite it to be part of sustainability? Funny ads are definitely more memorable and enjoyable than those that are tragic (like most social campaigns.)
2. Emotions
Emotions are undoubtedly the key to any excellent marketing campaign, but it is not just about a feeling of anguish or appealing to compassion, but about generating empathy through feelings that consumers want to repeat again and again.
Phrases like “We can save the planet or die” and “They need you” may work once, but they are unlikely to generate deep commitment. Hence, storytelling has become an excellent ally.
In a TriplePundit article , Sandra Stewart assures that although it is not necessary to plague the sustainability of models in sexy underwear, it is necessary to make them attractive, so she proposes some keys to achieve this.
1. Humor
It is one of the most attractive and viral qualities Nepal WhatsApp Number List in marketing, why not invite it to be part of sustainability? Funny ads are definitely more memorable and enjoyable than those that are tragic (like most social campaigns.)
2. Emotions
Emotions are undoubtedly the key to any excellent marketing campaign, but it is not just about a feeling of anguish or appealing to compassion, but about generating empathy through feelings that consumers want to repeat again and again.
Phrases like “We can save the planet or die” and “They need you” may work once, but they are unlikely to generate deep commitment. Hence, storytelling has become an excellent ally.