Post by monower02 on Nov 22, 2023 4:28:59 GMT -6
url leads directly to a route with 3 points of contact: Users enter via social networks Users search and enter via Ads Users enter via mentions (recommendations) in magazines First we have the attribution of each platform (or external) Due to model: (default) → last click is not direct. As long as it's not direct traffic, attribute the conversion to the last source of traffic. If this is direct and there is another source within the conversion window, the last source will be ignored. In the first
case it will be converted to /paid (RMK campaign in GDN) In the second case it will be converted to Recommended Ads → any conversion that interacts with the ad within the conversion window In the first case Next, conversions are attributed In the second case, conversions are attributed With these examples, we can see the difference in conversions attributed to Ads, depending on whether America Cell Phone Number List we are using conversions from the same platform or from (analytics ) conversion. Attribution Models in Ads Additionally, we have internal Ads models. We configure this when creating a new conversion event. Possible: Last click – 100% of the conversion
weight is attributed to the last click First click – 100% of the conversion weight is attributed to the first click Linear – all touchpoints have the same conversion percentage Time Decay – closest to the conversion based on Position - First and last clicks account for 40% of conversions, with the remaining 20% split equally among the remaining touchpoints Data-driven - AI-based systems place more
case it will be converted to /paid (RMK campaign in GDN) In the second case it will be converted to Recommended Ads → any conversion that interacts with the ad within the conversion window In the first case Next, conversions are attributed In the second case, conversions are attributed With these examples, we can see the difference in conversions attributed to Ads, depending on whether America Cell Phone Number List we are using conversions from the same platform or from (analytics ) conversion. Attribution Models in Ads Additionally, we have internal Ads models. We configure this when creating a new conversion event. Possible: Last click – 100% of the conversion
weight is attributed to the last click First click – 100% of the conversion weight is attributed to the first click Linear – all touchpoints have the same conversion percentage Time Decay – closest to the conversion based on Position - First and last clicks account for 40% of conversions, with the remaining 20% split equally among the remaining touchpoints Data-driven - AI-based systems place more