Post by account_disabled on Nov 23, 2023 1:37:16 GMT -6
And these new technologies require new sensors and devices that will be able to capture consumer information in other contexts where it could not be reached before.
And what does this have to do with the trends in automation marketing for 2024? Well, don't forget that one of the most important benefits of this type of marketing is that you can obtain a lot of data through it, since you can track each of the users . In that sense, these new technologies would be yet another sources of data for marketing automation.
Have you ever heard the term chatbot marketing? Well, although it has begun to be used a lot, there is undoubtedly still a long way to go and brands are going to get their act together, making it one of the most popular automation marketing trends for 2024.
Chatbot marketing consists of positioning a product or service through chatbots , that is, a computer program based on AI that can maintain conversations with a user about different specific topics.
Chatbots are programmed and, therefore, are Asia Mobile Number List another aspect of marketing automation, since they do the work that a person used to do in the past.
Where it is most common to see chatbots is in typical actions of the customer service team, such as answering basic customer questions. But in 2024 what we will see will be an evolution of this technology in the field of marketing, especially in relation to the automatic creation of content that will be used in conversations with customers.
Automated Customer Journeys
Until now, marketing automation had been developed more deeply at very specific points in the customer journey, but among the trends in the sector in 2024, we are going to see how it will extend to all phases of the customer journey , that is, from creating awareness or attracting attention, to customer retention and loyalty .
And what does this have to do with the trends in automation marketing for 2024? Well, don't forget that one of the most important benefits of this type of marketing is that you can obtain a lot of data through it, since you can track each of the users . In that sense, these new technologies would be yet another sources of data for marketing automation.
Have you ever heard the term chatbot marketing? Well, although it has begun to be used a lot, there is undoubtedly still a long way to go and brands are going to get their act together, making it one of the most popular automation marketing trends for 2024.
Chatbot marketing consists of positioning a product or service through chatbots , that is, a computer program based on AI that can maintain conversations with a user about different specific topics.
Chatbots are programmed and, therefore, are Asia Mobile Number List another aspect of marketing automation, since they do the work that a person used to do in the past.
Where it is most common to see chatbots is in typical actions of the customer service team, such as answering basic customer questions. But in 2024 what we will see will be an evolution of this technology in the field of marketing, especially in relation to the automatic creation of content that will be used in conversations with customers.
Automated Customer Journeys
Until now, marketing automation had been developed more deeply at very specific points in the customer journey, but among the trends in the sector in 2024, we are going to see how it will extend to all phases of the customer journey , that is, from creating awareness or attracting attention, to customer retention and loyalty .